Opportunity Bank (U) Ltd v MAAD Advertising Ltd (High Court Miscellaneous Application No. 860 of 2014)
Observed later treatment
No later-treatment classification is recorded for this judgment.
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Holding
The High Court granted the applicant leave to issue a third party notice against MAAD Advertising Ltd, finding that the subject matter and cause of action between the applicant bank and the third party advertising agency were the same as those in the main suit where the bank was sued for unauthorized use of a photograph. The court held that the service agreement under which the advertising materials were produced established a sufficient connection giving rise to a potential right to indemnity or contribution.
Outcome
Application granted; third party notice to issue within ten days
Facts
Opportunity Bank engaged MAAD Advertising Ltd to develop promotional materials for its Agro Save Account product. The advertising agency represented that it had taken all necessary legal steps and acquired rights to use materials including photographs in the campaign. The bank paid for and used these materials in eastern Uganda under NAADS. Subsequently, Asege Winnie sued the bank in High Court Civil Suit No. 756 of 2013 for breach of constitutional rights to privacy, passing off, misrepresentation, false endorsement, breach of confidence, and unjust enrichment, alleging unauthorized use of her photograph in the promotional campaign. The bank then sought leave to issue a third party notice against MAAD Advertising Ltd, claiming it was entitled to indemnity or contribution based on the service agreement.
Issues
- Whether the applicant is entitled to leave to issue a third party notice against the respondent in the main suit.
- Whether the subject matter and cause of action between the applicant and the respondent is the same as that between the plaintiff and the applicant in the main suit.
Orders
- Leave granted to the applicant for third party notice to issue to the respondent.
- The third party notice to be filed with the court within ten (10) days from the date of the ruling.
Rules and key headnotes
Legislation cited (2)
Cases cited (3)
- NBS Television Ltd v Uganda Broadcasting Corporation (High Court Miscellaneous Application No. 421 of 2012)
- Panyahululu Co Ltd v New Ocean Transporters Co Ltd and Others (High Court Civil Suit No. 523 of 2006)
- DSS Motors Ltd v Afri Tours and Travel Ltd (High Court Civil Suit No. 12 of 2013)
Full judgment
The original judgment as reported. Read the original PDF before relying on any passage.